Pushing for Better: Planet Fitness Partners with The Push-Up Challenge

Pushing for Better: Planet Fitness Partners with The Push‑Up Challenge

At Planet Fitness, we believe fitness is about more than just physical strength, it’s about supporting overall wellbeing, building community and helping people feel their best, inside and out. That’s why we’re proud to partner with The Push‑Up Challenge, one of Australia’s leading mental health initiatives, alongside Nutrition Warehouse, to help raise awareness and inspire positive change this June.

What is The Push‑Up Challenge?

The Push‑Up Challenge is a nationwide movement that brings people together to support mental health awareness and suicide prevention. This year, participants will take on 3,307 push‑ups over 24 days, honouring the 3,307 lives lost to suicide in Australia in 2024 (latest stats). The challenge is designed to be inclusive and accessible, with options to modify exercises or do half the target so everyone can take part – no matter their fitness level. Whether you’re new to fitness or a regular in the gym, this is an opportunity to move with purpose, connect with others and be part of something bigger.

Supporting Mental Health – Together

Mental health matters, and at Planet Fitness, creating a supportive, inclusive environment is central to everything we do. Our Judgement Free Zone® philosophy is built on helping people feel comfortable, confident and encouraged, and this partnership is a natural extension of those values.

By supporting The Push‑Up Challenge, we’re helping to:

Spark important conversations around mental health
Encourage movement as a tool for wellbeing
Build stronger, more connected communities
Help remove barriers so everyone can participate

Together, we’re working towards positive change that can genuinely help change people’s lives.

Join Us In Club

Not a member visit your nearest club to get $0 Joining Fee, Cancel Anytime.

We’re bringing the challenge to life across Planet Fitness clubs nationwide, starting with in‑club promotion to register to join your local PF Club Team from 18 May.

To kick things off, we’ll be hosting a Club Open Day and Pizza Night (5-7pm) on Monday 1 June a community event designed to bring members and guests together ahead of the challenge launch.

Enjoy:

A fun, welcoming environment
Opportunities to learn more and sign up
Giveaways and in‑club engagement
Support from our partners

Powered by Nutrition Warehouse

We’re also excited to partner with Nutrition Warehouse, who will be supporting members throughout the campaign with:

15% off nationally for Planet Fitness members (May–July)
In‑club pop‑ups at select locations on Club Open Day 1 June 5-7pm with Product sampling and giveaways

It’s all about giving you the tools and support to feel your best throughout the challenge.

Get Involved

The Push‑Up Challenge officially starts on 3 June, and you can take part your way -individually, with friends or as part of your Planet Fitness club community.

Every push‑up represents something bigger. Every rep helps drive awareness. Every participant helps make a difference.

👉 Register in‑club from 18 May and join us in pushing for better.

💜 Let’s push for better – together.

Meet the Author

Kathryn has over two decades experience in marketing and graduated from the Queensland University of Technology. As the Marketing Manager at Planet Fitness Australia for over 2 years, she is...