Planet Fitness Expands Community Impact Through Partnership with SportsBox

At Planet Fitness Australia, we are committed to creating inclusive, accessible environments where everyone has the opportunity to move, feel strong, and connect. Our latest partnership with SportsBox reflects this commitment in action: extending fitness beyond our clubs and into the heart of Australian communities.

A Partnership Built on Shared Purpose

From the outset, it was clear that Planet Fitness and SportsBox share a powerful alignment in values. SportsBox, co-founded by Jodie Dunstan and Kiran Pfeiffer, has spent the past 18 months bringing to life an innovative concept designed to break down barriers to physical activity.

SportsBox provides a convenient, technology-enabled App to locate, unlock, and access sporting equipment in local community locations, making it easier for people of all ages and fitness levels to engage in movement, play, and social connection. This vision strongly complements the mission of Planet Fitness to create a Judgement Free fitness experience that welcomes everyone.

Bringing Fitness to Where People Live, Study and Play

This partnership comes to life through co-branded SportsBox installations, supported by Decathlon’s leadership in equipment supply, and strategically placed in high-impact community environments.

Together, we are redefining access to fitness by bridging the gap between outdoor recreation and in-club training.

L-R Joanna Orson, Head of Partnerships Planet Fitness, Jodie Dunstan Co-founder & CEO SportsBox and Jesse Joyce, Student Experience Manager Griffith University

Key installations are now live at:

Griffith University (G32, Gold Coast Campus)
Sandstone Point Sports Ground (Moreton Bay Council)
Leslie Patrick Park, Arana Hills (Moreton Bay Council)

Additional sites are already in progress, including a SportsBox installation in Cheltenham, Victoria, aligned with an upcoming Planet Fitness club opening nearby, with further locations to follow.

These installations create accessible spaces where individuals, students, families, and communities can engage in physical activity, on their terms.

Creating a Seamless Fitness Journey

Central to this initiative is the creation of a seamless pathway from outdoor activity to structured gym training.

Every new SportsBox account holder receives a complimentary day pass to any Planet Fitness club across Australia, encouraging users to take the next step in their fitness journey. In addition, SportsBox users are eligible for a special Planet Fitness -cancel anytime, membership offer for 15yrs+, simply by presenting their SportsBox account app at their local club.

This integration reinforces our belief that fitness should be flexible, approachable, and adaptable to individual lifestyles, whether it begins in a park, on campus, or inside one of our clubs.

Strengthening Community Through Collaboration

This partnership demonstrates the impact of purpose-led collaboration. By working alongside SportsBox, Decathlon, academic institutions, and local councils, Planet Fitness is helping to remove common barriers to participation – such as cost, access, and convenience.

Importantly, it also supports our broader goal of building stronger, healthier communities by:

Encouraging active lifestyles in everyday environments
Making fitness more accessible
Creating opportunities for social connection and wellbeing
Supporting youth engagement and student experiences

Looking Ahead

The early success of these installations is just the beginning. As we continue to expand our footprint across Australia, partnerships like SportsBox will play a critical role in ensuring we remain deeply connected to the communities we serve.

At Planet Fitness, we believe that when fitness is made accessible, welcoming, and community-driven, everyone benefits.

This is what happens when organisations come together with a shared purpose – to empower Australians to train, play, and connect.

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Meet the Author

Kathryn has over two decades experience in marketing and graduated from the Queensland University of Technology. As the Marketing Manager at Planet Fitness Australia for over 2 years, she is...